Longmont's largest liquor store opened last year and needed a presence. Dan Crousse ( Shop Owner ) and I sat and talked about the look and feel of the branding. After a few meetings, I came up with a brand that complimented his store and built a style guide to help his shop with the branding properties of the store. We have put together a number of store collateral such as floor mats, window decals, business cards, letterheads and pens.

Dan and his family are originally from Pennsylvania, and our goal for the branding of Three Rivers needed a simple, east coast, steel mill feel. 

Currently I am working on a website pitch for his shop that will create a larger presence than being the largest liquor store in Longmont, Co.


Primary Logo

Used for storefront marquee's and billboards. Also used on large collateral such as floor mats, large window decals, and indoor signage


Secondary Logo

Used for small collateral material such as letterheads, business cards, pens, and digital presence.

RGB:   205, 32, 38

HEX:   #cd2026

RGB:   14, 73, 105

HEX:   #0e4969

RGB:   51, 51, 51

HEX:   #333333

RGB:   255, 255, 255

HEX:   #ffffff


Website redesign pitch