PENTAX RICOH PACKAGING CONCEPT
A student group project; Spec work for Pentax Ricoh Corporation in collaboration with 1st Movement back in 2012.
After speaking with 1st Movement and learning that it was an overall goal to reposition Pentax in the market and create a stronger brand presence, we decided our focus should be on updating the Pentax brand and creating a brand experience in order to achieve those goals. With consistent branding and advertising, increased exposure and store presence, we believed that these ideas could make Pentax a household name again as well as cultivating brand loyalty with new users.
Team:
David Bortnowski
Amy Retureta
Max Sherman
Sean Maher
Taylor Langan
